Set up analytics on websites fast and reliably

{
  "event": "product add", // combination of entity and action
  "data": {
    // all set properties with the data-elb-product attribute
    "name": "Everyday Ruck Snack",
    "price": 220
  },
  "globals": {
    // all set properties with the data-elbglobals attribute
    // Not shown in example usage snippet (data-elbglobals="language:en;test:darkmode")
    "language": "en",
    "test": "darkmode"
  },
  "user": {
    // a stored random id in the cookie (manually added once)
    "device": "cookieid"
  },
  "nested": [], // all nested entities within the product
  "id": "1647968113641-01b5e2-5", // timestamp, group & count of the event
  "trigger": "click", // name of the trigger that fired
  "entity": "product", // entity name
  "action": "add", // entity action
  "timestamp": 1647968113641, // time when the event fired
  "timing": 13.37, // how long it took from the page load to trigger the event
  "group": "01b5e2", // random group id for all events on a page
  "count": 2, // incremental counter of the events on a page
  "version": {
    // Helpful when working with raw data
    "walker": 1.3, // used walker.js version
    "config": 42 // a custom configuration version number
  },
  "walker": true // flag to filter events
}