Destinations
Destinations are the endpoints where walkerOS sends your processed events. They transform standardized walkerOS events into the specific formats required by analytics platforms, marketing tools, data warehouses, and custom APIs.
Destinations handle the final step in the data pipeline by:
- Format Transformation - Convert walkerOS events to platform-specific formats
- API Integration - Handle authentication and delivery to external services
- Error Handling - Manage failed requests and retry logic
- Data Validation - Ensure events meet destination requirements
Architecture
Destinations receive events from the collector after processing:
Sources → Collector → Destinations → External Platforms
Each destination operates independently, so one failed destination won't affect others. This ensures reliable data delivery even when individual services have issues.
Types of Destinations
Web Destinations
Client-side integrations that send events directly from the browser:
- API - Send events to your own endpoints
- Google Analytics & Ads - GA4, Google Ads, and GTM integration
- Meta Pixel - Facebook and Instagram advertising
- Plausible Analytics - Privacy-focused web analytics
- Piwik PRO - Privacy-focused analytics platform
Server Destinations
Server-side integrations for enhanced privacy and data control:
- AWS Firehose - Amazon cloud services integration
- BigQuery - GCP services and BigQuery
- Meta Conversions API - Server-side Facebook/Instagram tracking
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