Meta Pixel
Meta Pixel (formerly Facebook Pixel)
tracks visitor activity and conversions for Facebook and Instagram advertising
campaigns. The destination automatically sends events to Meta Pixel via fbq
function. All you need to do is install the destination, and optionally map
events to Meta's format. walkerOS takes care of loading the script and the
function calls.
Installation
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Setup
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Configuration reference
| Property | Type | Description | More |
|---|---|---|---|
pixelId | string | Your Meta Pixel ID from Facebook Business Manager |
Required fields
Example
Settings
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Result
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Mapping examples
tip
The code examples are interactive. You can edit the code to generate your individual event mapping.
Learn more aboot Meta Pixel's Standard-Events.
ViewContent
Event
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Mapping
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Result
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AddToCart
Event
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Mapping
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Result
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InitiateCheckout
Event
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Mapping
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Result
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Purchase
Event
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Mapping
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Result
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