First-party data consulting
Your data. Your pipeline. Your rules.
We design and implement event tracking infrastructure that you fully own. No vendor lock-in, no duct-tape analytics setups — clean data from the source to your warehouse.
- ✓ Direct support from the creators
- ✓ We work with your team, not in a silo
- ✓ Fixed-price packages, production-ready in weeks
How we support your walkerOS implementation
We work side-by-side with your team to build walkerOS infrastructure that lasts.
Architecture & tagging plan design
We design your walkerOS implementation to deliver warehouse-quality behavioral data and high match quality for ad platforms. One schema, and clean data from the start. Product and marketing finally agree on the numbers.
Technical setup
From implementation guidance to hands-on coding sessions, we collaborate with your team to build it right. Clean schemas, validated at collection time, routing to your warehouse and marketing tools. No more duct-taping GA4, sGTM, and custom hacks.
Ongoing support
Long-term partnership through SLAs and regular check-ins. When you want to add events or change schemas, you'll know exactly what happens downstream. No surprises, no broken dashboards. We're here to maintain and grow your setup.
Why this matters now
Most analytics setups are held together with duct tape. When the tape gives, you lose data, trust, and time.
GA4 is not your warehouse
You don't own the data, can't control the schema, and are one sunset away from starting over. Every marketing decision built on rented infrastructure.
Consent gaps cost you data
Cookieless visitors are invisible in most setups. Consent is not just compliance — it is data coverage. A first-party setup captures what third-party tools miss.
Marketing and product disagree on the numbers
Because they read from different pipelines with different definitions. One canonical schema, collected once, fixes that permanently.
How we work
A structured process that gets your data infrastructure right the first time.
Measurement plan
We define what to track, how events are named, and what goes where. No guessing downstream. Every team agrees on the schema before a single line of code is written.
Implementation
We build it with your team: browser tracking, server-side collection, warehouse routing, consent handling. Production-ready in weeks, not quarters.
Ongoing support
SLA packages keep your setup maintained. When your product changes, your tracking keeps up. No surprises, no broken dashboards.
The tool we use
We build on walkerOS — an open-source event tracking framework we created. It gives you full ownership of your data pipeline without the complexity of enterprise CDPs. No black boxes, no vendor dependency.
Trusted by
Direct access to the people who built walkerOS
You work directly with the creators of walkerOS. No hand-offs, no intermediaries, just the people who know the product best, and have implemented first-party tracking infrastructures since 2018.
For larger projects we work together with a trusted network of experienced freelancers who know walkerOS inside out.
Alexander Kirtzel
Co-Founder / Developer
Alexander is the creator and head developer of walkerOS. He specializes in the technical setup of tracking and data collection and will help you get walkerOS running. With years of hands-on experience across complex implementations, he designs architectures that are built to last.
Ayla Prinz
Co-Founder / Analyst & Project Management
Ayla brings her expertise as an analytics consultant to create structured measurement plans and deliver the first insightful reports based on your walkerOS data. She keeps projects on track, coordinates between teams, and makes sure every implementation lands on time.
Ready to own your data pipeline?
Book a 30-minute call to talk through your current setup. No sales pitch — just a technical conversation about what a clean first-party data infrastructure would look like for you.