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An event describes any action that a visitor can possibly perform on a website. These actions can be direct actions such as page views and clicks, but also indirect actions such as seeing a certain element on the website. You can find more relevant term definitions in our data glossary.
You can use the 30 day free trial to see how many events you will collect. If need support please contact us at firstname.lastname@example.org
No! Our data model is completely flexible and prepared for large amounts of data. In contrast to common analytics systems, there is no limit to the number of events per session, for example.
Before your free trial expires, we will get in touch with you personally by email and invite you to switch to a paid plan. You decide whether you want to continue using elbwalker or not. The event volume is not limited during the test period.
Depending on the respective use case, elbwalker can be used instead of, in addition to or in combination with Google Analytics. We recommend using multiple tools, as they offer different advantages and disadvantages to digital product and marketing teams. Google Analytics offers numerous reports and the option of evaluating demographic characteristics, but often suffers from a declining data quality for the most important key figures (e.g. conversions, total visitor volume, page views, etc.) and it has massive restrictions in data collection (e.g. limitation for the number of events per session, custom dimensions, etc.). Our Google Analytics destination enables events that have been implemented once to be transferred there with a click. For example, if I have implemented e-commerce events via the walker, I can also fill in the enhanced ecommerce reports in GA. The standard setup (see Google's documentation) is not necessary.
In general the implementation of all tools should be checked by your respective data protection officer. We as elbwalker can only be as transparent about our data collection as possible. By default and with no further configurations elbwalker is collecting your behavioral data anonymous and without using cookies. If no other tools are requiring the user's consent (such as Google Analytics, Facebook Pixel etc.) are integrated on the website, but only elbwalker for anonymous and cookie-free analysis, no cookie banner or consent should be necessary. elbwalker does not store any information for recognition on the respective end device of the user nor does it store any personal or personally identifiable data by default.
Check out how we measure visits anonymously
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