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dataLayer.push({
event: 'promotion impression', // combination of entity and action
data: {
// all set properties with the data-elb-product attribute
name: '25% off'
},
user: {
// a stored random id in the cookie (manually added once)
device: 'cookieid',
},
nested: [], // all nested entities within the product
id: '1647968113641-b4b9h9-5', // timestamp, group & count of the event
trigger: 'visible', // name of the trigger that fired
entity: 'promotion', // entity name
action: 'impression', // entity action
timestamp: 1647968113641, // time when the event fired
timing: 13.37, // how long it took from the page load to trigger the event
group: '01b5e2', // random group id for all events on a page
count: 2, // incremental counter of the events on a page
version: {
// Helpful when working with raw data
walker: 1.1, // used walker.js version
config: 42, // a custom configuration version number
},
walker: true, // flag to filter events
});