About us


elbwalker team

Our mission

Creating a new standard to measure user behavior on the web.

We change the way companies collect data. To most organizations tracking implementation today is a highly error-prone downstream task that nobody likes. Most of the time there is no universal approach to it. It just grows historically and hysterically with the number of new marketing tools and product features. The lack of strategy and documentation creates data, that is neither reliable nor sustainable. It also makes it hard to govern data collection in terms of data privacy. We are committed to changing that and empowering companies of all sizes and industries to make decisions based on legitimate and reliable customer data

We are into data and analytics engineering. Are you too? Then write us at work@elbwalker.com. We're happy if we can inspire you to be part of our journey. Perhaps the further information will help you with your decision.

Learn more about our software

The People

  • Alexander Kirtzel

    Alexander Kirtzel

    Co-Founder Tech

  • Ayla Prinz

    Ayla Prinz

    Co-Founder Product

  • Finn Christiansen

    Finn Christiansen

    Freelance DevOps

  • Karo Junker De Neui

    Karo Junker De Neui

    Investor & Advisor

  • Lennard Stoever

    Lennard Stoever

    Investor & Advisor

How we work

Our values

We focus on simplicity

Pareto principle: Not everything has to be perfect. We prefer to reach our goals step by step and optimize iteratively. That is why we sometimes knock over initial ideas. The 80/20 rule guides us. For us, effectiveness comes before efficiency.

Transparency & Speed: We want to focus on the essentials in our work. That is why we make decisions quickly and transparently. We mainly use data for this purpose. Because we love the added value of data and data-driven decisions - not only for our customers.

We take initiative

Proactivity: For us, participation and freedom apply at all levels. We structure our tasks ourselves and do not wait for work packages. We believe: those who work independently are more commited to their goals.

Participation: We believe that our culture is continually changing. Every team member helps to shape our culture. At elbwalker, we share the values presented here, but we also bring our own experiences and point of views. That is why we speak of culture add-on rather than culture fit when it comes to new team members.

We act like owners

Customer focus: Our customers and their feedback are the most important drivers of our work. We are passionate about solving their problems. Those who work with us make our customers happiness a priority.

Entrepreneurial spirit: The role and energy of each individual is important for the success of elbwalker. We know our strength, weaknesses, opportunities and challenges and those of our industry and we use our spirit to tackle or further develop them.

We adapt to change

Pivoting: We keep a close eye on our industry and know that our market is changing quickly. That is why we keep the flexibility for constant changes. elbwalker will continue to grow and in a year no longer be the company it is now. And we think that is awesome.

Traveling: Working in a startup is like going on a somewhat uncertain but adventurous journey. We keep adapting to new situations and people. To this journey we all bring perseverance, courcage and a good sense of humor. We laugh a lot ... seriously a lot.

We strive for growth

Feedback: We aim to continuously improve our product, company, team and ourselves as individuals. We value constant reflection as well as giving and receiving feedback. This is how we can live an honest and open exchange at elbwalker.

Learning: We know what we are good at and what we are not yet. We want to learn new things all the time. We can only get better by trying things out and make mistakes. Our company is complemented by our different strenghts and we can all learn from each other. We trust and rely on the competence and supportiveness of the other.

Company name

Simplifying Data Collection.

© 2023 elbwalker GmbH | crafted in Hamburg, Germany